1890 | 1900 | 1910 | 1920 | 1930 | 1940 | 1950 | 1960 | 1970 | 1980 | 1990 | 2000

Avendon, Richard

Bailey, David

Beaton, Cecil

Bourdin, Guy

Blumenfeld, Erwin

Coffin, Clifford

Dahl-Wolfe, Louise

De Mayer, Adolfe

Donovan, Terence

Duffy, Brian

Frissell, Tony

Horst, Horst P

Hoyningen-Huene

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Maywald, Will

Hoyningen-Huene

Maywald, Will

Moon, Sarah

Morel, Jean

Munkacsi, Martin

Newton, Helmut

Parkinson, Norman

Penn, Irwin

Ray, Man

Steichen, Edward

Stern, Bert

Turbeville, Deborah


By the 1930's fashion photography had become a distinctive visual genre in the Arts. Couture was still for the aristocratic but fashion itself was beginning to become less elite. Vogue had become an important arbiter of fashion, purveying elegant and tasteful images to its affluent readers who had the time, money and dedication to be well dressed. Development of hand held cameras and faster film speeds (Particularly the 1/1000 Leica) made outdoor shoots feasible. The Rolliflex camera and colour film provided new levels of reality. Images by sport's photographer Martin Munkaacsi and by the American Fresh Air School captured the new interest in outdoor activities such as swimming and golf. These vibrant, sporty images ran side by side with the more traditional Grand Dame studio photographs. The Surrealism Art movement had a huge influence and there was a marked shift from classicism to surrealism. Photographs by Man Ray and Horst P. Horst provided a fusion of contemporary art and fashion.


World War II effectively closed down the fashion industry. Paris became isolated by the French Occupation in 1940 and photographers such as Man Ray and Horst P. Horst emigrated to New York. The shift from Europe to the U.S.A. was coupled with the emergence of a youthful and sporty American look.

 

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